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Off-site IAB Links, User Submitted

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Thu Aug 21

• IAB Italia
• IAB: Netto mediabesteding en online advertising in de lift: De netto mediabesteding en aan online display advertising in het tweede kwartaal van dit jaar kenden een stijging van 15,7 procent ten opzichte van hetzelfde kwartaal in 2007.

Wed Aug 20

• IAB - Ad Standards & Guidelines

Tue Aug 19

• IAB_PwC_2007_f ull_year.pdf (application/p df Object)
• IAB - Interactive Resources: IAB - Standards, Guidelines and Best Practices
• Digital Video Ad Format Guidelines & Best Practices
• Use of "Ad Networks" Surges Six-Fold as Media Companies Step Up Monetization of Unsold Online Advertising Inventory: The use of ?ad networks? surged from 5% of total ad impressions sold in 2006 to 30% in 2007,?Online publishers are producing more inventory than the market demands, and risk devaluing the premium nature of their brands, particularly in light of ad networks growth and their dramatically lower pricing.? * High demand for premium video inventory resulted in CPMs 2-3 times greater than display ads on average. ? Most publishers in the study lack information to closely measure the impact of cross-platform sales, though most indicate focus on using cross-platform to drive volume, not price. Link to .pdf w study
• IAB - Ad Unit Guidelines
• +38% pour la publicité on line au premier semestre 2008 - Denis Duval .com : le web est surprenant !: Internet contribue aux deux tiers de la croissance globale (+6%) du marché publicitaire. Une évolution qui place le média Internet dans le tiercé des supports préférés des annonceurs, avec une part de marché de 15%. Plus d'informa tions dans l'enquête réalisée par l'IAB (Internet Advertising Board) France.

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